NEW MANTRA FOR DIGITAL MARKETEERS.
Although Live streaming was encrypted into the digital world long ago, but it wasn’t something that consumers or even creators used to communicate on the regular. It was during the pandemic that everyone realised the true potential of live streaming, but it was majorly because everyone got comfortable with the fact that this is how things are going to work in the future.
Many brands were quick to follow up on the trend and got ahead and created brilliant campaigns around live streaming that communicated directly with their audience. Live streaming became such a huge thing that it created new platforms for people to show case their talent such as twitch, Vimeo, Rally up, YouTube, Instagram Live, Facebook Live and more. A live streamer is a person who broadcasts himself through one these channels to connect with his audience directly, it mainly includes gaming videos, tutorial or general Q&A. Live streaming has become a more humane way to address your brand and share your story straight with your followers.
SOME STATS ON LIVE STREAMING
91 million subscribers will utilise live streaming by 2024.
47% of the viewers are live streaming more than a year ago.
82% prefer live videos over social posts or reading a blog.
Live Streaming topped 1.1 billion hours in 2020.
CAMPAIGN ANALYSIS
Let's take a look at how Chewy was able to address a major problem for their audience with the help live streaming. They came with a campaign named "connect with a vet", in this campaign a user is able connect with a licensed veterinarian instantly through live video appointment and ask any question related to their cute furry pets.
They also created a Chewy vet Q&A campaign were any one can ask any question about their pet. The agenda of the agenda of the campaign was also "No Question is too small". This whole campaign was run virtually with the help live streaming where participants can ask a question directly to panel of licensed veterinarians on any topic.
Live streaming is becoming a core part of digital advertising and for brands as well. Corporate activism will continue to rise in 2021. Younger consumers are more willing to shop from brands that are outspoken about their values. In the year ahead, I expect more businesses, big and small, to use their social platforms to let their social or political stances known to their customers. As much as this has the power to alienate some customers, it also has the power to unite and reconcile.
Comentarios