My first experience with digital marketing was managing social media accounts for a fashion label named SIMK. From setting up a business account on Facebook and Instagram to creating content and posts that matched the brand's theme and identity, I learned a lot and was overwhelmed by social media's power. From the beginning, I used Instagram and Facebook advertisements to promote content, which helped the business gain more awareness and reach. This was the turning point in my life, when I realised how much I loved digital marketing and chose to enlist at St. Lawrence University. One of my accomplishments in this programme is placing third among my classmates in the Stukent Simulation software.